VMA’s on MTV

Every year I watch the MTV award shows (movie and music). A few years ago I felt that from an entertainment side the music awards took some chances and they bomb. Last year and this year the VMA’s were once again entertaining to watch. I was a little apprehensive after watching the movie awards in June. It was so bad that I couldn’t make it past 3o minutes. The content was beyond vulgar and there is only so much beeping, muting, and profanity one can handle.

Why do we as student ministers need to watch shows like this? These shows help us see pop culture in a way we normally don’t. We see what is selling from language, shows, products, music, fashion, image, lifestyle, and the artist thoughts. We see what our students are being sold and what they are buying. We see what they are listening to and being taught.

The host was Chelsea Handler from E Networks “Chelsea Lately”. She was the first woman to host since 1994 when Rosanne Barr hosted. It was predictable. She told a few jokes about people up for awards. She made the usual jokes about doing drugs, alcohol, and sexual themes. No one will remember her as a host. MTV hasn’t had a good host since 2006 with Jack Black and if MTV was smart they would try to get Chris Rock to return. I digress. But basically MTV knows what sells – partying and sex.

The show started with Eminem and Rhianna. Eminem is a major player and he sells records and dominates everything when he is touring and has a CD out. If you like rap (confession I do) you have to give him props he has skills on the mic. I think he will go down as one of the top ten hip hop artist.  He won best hip hop video and best male video with “Not Afraid”. His new CD packs well close to 200 profanities F-words. His two big songs out now have about 1-4 and are muted in the radio edit version.

Other performers included Usher who had an amazing stage show, Justin Bieber, Taylor Swift, Florence and the Machine, Drake, BOB, Robin, Lincoln Park, and Kanye. In all the performances were good and no controversy will surround them.

The big shock for me was that Taylor Swift didn’t win anything. Lady GaGa beat her out each time. Lady GaGa ruled the night with 6 awards. She did various outfit changes. It was comical when some were not walking around friendly. She announced her new CD title – “Born this Way”. Lady GaGa is popular and she is a major spokesperson for gays and anyone who may not fit into mainline culture. She gave a glimpse of her new song and its message will basically say that God made me this way so do not look down on me or judged me for my sexual orientation.

To see a complete list and videos of the awards and performances go here.


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